Vodafone has been in quite a standoff with both Orange and T-Mobile in the UK. The mobile network operators have been trying to win over consumers with promotions, smart phone exclusivity deals and superiority in basically every facet and aspect they have as an advantage that is applicable to the mobile phone industry.

One of the things that Vodafone tried out not so long ago was the range of bespoke Vodafone 360 units. Thing is, if you were one of the people who grabbed one of the said handsets, such as the Samsung manufactured M1 and H1 range, and enjoyed using the device then there is very bad news for you.

Those who are looking forward to upgrading their mobile phones with the latest 360 handset will not be able to. Vodafone has given an official announcement that no more bespoke 360 phones will be made and released following their Samsung made units. The company will, instead, focus on the development of their 360 services and will be including their 360 platform on company released handsets. This is a snippet from the official announcement posted by Vodafone:

“From now we will be focusing all efforts on expanding the range of handsets and platforms that support Vodafone 360 and in developing and enhancing the suite of Vodafone 360 services. Consequently there will be no further development of bespoke Vodafone 360 handsets.”

That means that the company’s follow up to the Samsung made H1, the H2, will also consequently cease production. As of now, the company’s 360 service allows people to access contacts on different mobile phone units. It also gives users access to many music files, downloadable video clips as well as mobile games via their 360 shop.

With the halt in bespoke devices, the company will have all the means to focus on delivering noteworthy developments in terms of apps and all the time to improve their services further.