UK network O2 is making their customers feel special with a new Priority iPhone app, raising the velvet rope early to thousands of the country’s biggest gigs and events.
This free app leverages their sponsorship of a host of UK venues by giving a window of opportunity to O2 customers, letting them snag tickets up to 48 hours before they go on general release. With gig guides, artist search and venue maps complete with directions, Priority looks to be the ideal app for fans of live music.
The carrier doesn’t discriminate either, as they revealed plans to bring the currently Apple-only app to other devices including the O2-exclusive Palm Pre Plus:
“With this app we are making it even easier for [O2 customers] to have incredible experiences that they can share with the people that matter to them the most,” said Jonathan Earle, O2′s head of consumer mobile, in a press release.
“Having launched on the iPhone we now plan to roll out the app to other platforms including Android and WebOS.”
Each major network is truly relying on separating themselves and courting consumers through value adds, with Orange Wednesdays now a necessity for cinema lovers and Vodafone offering a truly VIP festival experience if recent reports are anything to go by.
Source: Mobile Entertainment
Tags: iPhone, o2, o2 priority
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